general mills

As a pinch hitter for BBDO MW, I dove straight into buttermilk biscuits, spicy pizza rolls, and protein yogurt. What a delicious ride. 

I crafted digital copy for sooooooo many brands, like Pilsbury, Betty Crocker, Yoplait, Fruit by the Foot, Totino’s, Annie’s, Old El Paso, and Larabar. My messaging targeted customers from all stages of the funnel, including: Meta paid ads, organic social posts, email content, display copy, and campaign messaging guides.