NYC Taxi
NYC Taxi
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This isn’t a rideshare. There’s no ratings. No tracking. No rules. You can let loose in a cab. New York City Taxi wanted to speak to the “Bad Apples” of the Big Apple, so we built this campaign to give riders permission to be on their worst behavior.
SOCIAL
Yellow cabs creep around the city, so NYC Taxi creeps on social too. We'll troll Uber in the comments, and DM infamous New York party girl Hallie Batchelder to come along on her next wild ride.
Jake S.
Caption for image above
THE KODAK “FLASHBACK”
For one night, we'll pass out Kodak cameras to groups of partiers. They'll capture their crazy nights and cab rides, then drop the cameras into branded mailboxes located in Hell’s Kitchen, if they dare. The winning photos will be featured with a shout-out on the NYC Taxi Instagram account.
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